The technology is advancing day by day with a rapid growth. The technologies like 3g on cell phones platforms or the set boxes in form of DTH (Direct to home) or IPTV (Internet Protocol television) are reaching remote terrains which is now accessible, in form of television over such regions which plays a vital role in educating, informing and entertaining a wide population of audiences, who were hidden from the outer world for centuries through regional native languages channels.
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I think Television is a right and an effective medium of communication in today’s time because it has a larger impact on the masses as there are more Television sets than multi theatre screens across the developing countries such as India and across South East Asia.
Today television is being considered as the mouth piece of the people in democracy and it is playing a major part to build democracy around the world giving end to dictatorship of the Army rule or the kingship. The oppressed are rising in form of you tube by making their voice heard, loud and clear. This is what we saw on CNN for a decade ranging from various issues and in recent times the television and youtube was effectively used to inform the world the `happenings in Iran’.
The television is not anymore an exclusive, government enterprise, many media houses and private channels are being launched ranging from various categories. It’s no more about game shows, melodramas or news it’s beyond what we thought a few generations ago, the television is packaged with content from kid’s shows to fashion to 24x7 shopping network.
The viewers are spoilt for choice as the television is bursting out with new channels around the world to the homes. Some cultures believe that the television is invading their culture and influencing western beliefs and ideologies.
Today on a single press of a button with our finger tips on a remote. We can access many important live events without us being physically present on location in 3 dimensional screens in high definition format without any interruption because of efforts by prominent people like media czar Rupert Murdoch and Media mogul Ted Tuner (CNN) shaped today’s scenario that we couldn’t imagine could be possible ever.
This popularity of television have brought in brands to advertise and make the glued audience know their presence via sit-com (`serials’ in India) through commercial breaks to reach the particular target audience through television creating an illusion in the minds of the prospective consumer to sell a product. But again, the long lost Radio is gaining popularity once again. In recent times, in India in form of Fm, but still television is a medium which is not fading in time but improving instead, television has now the capability to play radio on television sets through digital decoders.
The explosion of such vast information through electronic medium i.e. Television should be controlled and censored before reaching the general mass audiences by independent community moderators of individuals on local basis than a national censorship authorities, so that whenever required the general public can give their residuals and grievances in an open forum without any bureaucratic red tape where there is a boom of regional channels in India just like the news channels few years back to explore and enter the new markets.
Television in India have come long way. The television which was a luxury item of the rich and elite has become household basic necessities of the people from urban to rural population. May be the Doordarshan’s programming transition from black and white to colour in the 1982 Asian games improved the Indian broadcasting scenario. Today it is again taking a new leap and lease of life by broadcasting High definition format; telecast Common Wealth 2010 games live from on our new lcd, led and plasma television flat screen set by `Prasharbarti’.
Television can not be destroyed by cinema nor can cinema be destroyed by television. They both will co-exist together for many years to come. We will still cherish the television golden moments, in the history and break new paths in years to come.
