Wednesday, April 8, 2009

Professor At IIM Explaining Marketing Concepts To Students

1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. "Marry me!" - That's Direct Marketing"

2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. "Marry him." -That's Advertising"

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. "Marry me - That's Telemarketing"

4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you "Marry Me?" - That's Public Relations

5. You're at a party and see gorgeous girl. She walks up to you and says:"You are very rich! "Can you marry ! me?" - That's Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - "That's Customer Feedback"

7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - "That's demand and supply gap"

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him - "That's competition eating into your market share"

9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives. - "That's restriction for entering new markets"

Tuesday, March 24, 2009

Extracting audio from video

The Solution:
Go to the following link : http://www.sonycreativesoftware.com/soundforge

Here download the trial version of Sony Sound forge.

Now, Install It! Then Import or drag and drop the video in the software You will get a audio graph and video on the top



Now Click on the audio graph and right click on it

Click on Properties

Click On Video

and now click on Detach and click ok

Now only the audio graph will remain

Now,Click on File ;Save As' You have to click on the save as option or you overwrite on the video file.Hence it will become a audio file.

Give the desired location/destination and click on save

In Sony Sound forge you can even add effects and reprocess the audio or enhance the audio quality or even change the sounds of a video as it is basically an audio editing software.But It does not have multi layered audio editing features for multi editing there are other software's like Sony Acid Pro,Adobe Audition,Audacity,and many more to name. 

You can also use software like Mpeg Streamclip (Win/Mac)

Thursday, March 12, 2009

Steps To "Rewind" a video clip in Adobe Premiere Pro

Steps To "Rewind" a video clip in Adobe Premiere Pro:

1] Right Click on the video clip in the video layer on which you want to rewind
2] Click on Speed/ Duration
-> A Dialog box will open
3] There Tick on "reverse speed"
4] Now the video will play from ending to starting.

You can even change the speed in the dialog box.

To remove rewind effect, follow the same steps and un-tick "reverse speed".

Hope this info was useful

Wednesday, February 18, 2009

Film making as a Career


Nowadays there is a media boom. Every alternate day, if you tune into your television you will not be surprised to find out a new news channel. Gone are the days of “Saas Bahu” family melodramas sagas which ruled our minds. It’s all about reality shows now. Such reality shows are giving young stars and strugglers a new platform to showcase there skills to masses all over the world.

The new technology and inventions in science have also let to creations films which are filled with mind blowing visual appeal and sound effects. Recently 3 dimensional movies like Avatar are one of the best examples which has been directed by James Cameron the veteran directors of movies like Terminator and Titanic. Right from the beginning actor/comedian/director and the founder of United Artist Charlie Chaplin have used many visual effects and techniques out of the box with their imaginative skills to make audiences laugh even though during his earlier times when the films didn’t have sound films were still made. Later on the sound came into being in the movies but still film makers like Charlie decided to make films in silent. When others started to make films with sound which was then been called “talking movies”.

Film making is not about having an expensive camera with film making degree and a big budget props and crew. The film making is an art of converting what you see around, to be converted into a vision, to be dreamed then to be conveyed the story to the masses.

Before making a film you should have a fire within you. You should first believe in your self in whatever you do. This applies in every field. If you are a sweeper you should have a mind set to be the best sweeper in world. The mantra is simple whatever you do believe in it. Don’t do what others do.Do what you like. Every individual has a unique talent you just need know it. Do not choose a career which is being enforced on you by others. Do what you like.

A recent phenomenon has been seen where many new college pass outs (10+2) are opting for new fields like film making as their career. Many new career opportunities have come in recent years like fashion designing, product designing, automobile designing, animation, journalism, bio mechanics, Nano-technology rather than traditional fields like doctors, lawyers, engineers, academics.

In these new fields too an individual is required to poses similar skill sets equivalent to traditional fields to succeed. So the work pressures are present here too. Talent and skills is just a small part of the hurdles. You also must have commercial “know how’s” to sell your ideas in the competitive market.

Many people have a misconception that this new careers are done by people who are poor in academics. But as the time passed many people are open to such new careers options. Yes it is a high paying salaried jobs but there are many hurdles and hardships which everyone has to face in their early careers. Now if someone when asks a media person “What do you do for a living?” the individual assumedly may reply “I am working in a media house” first thing the person who asked the question will reply by saying “Oh! Animation” without having the knowledge that there are different fields in media houses which could be video or sound editing, event management managers, creative writers who writes scripts for a ad films known as the “copy writers”, graphics designers, 3 D modelers or animators, Art directors for production (D.O.P- Director of Production), the cinetographers (Camera person) even web designers who design web pages and many such professions yet to be discovered which is still unknown to many.

Even the photographs that you click can lead you to jobs be it fashion photography for clothing line or you could be a photographer for movie banner and ads which could give you fame and steady income.

In today’s world there is also a boom in digital films shot from Digi-cams, Handy cams or even your hand held mobile phones in HD Film format which has apperception all around the world. Paranormal activity is an example of digital films. You may have heard about the films uploaded on you tube that has gone viral and films shot on mobile which is called Mobile film have won awards in film festivals and even earned millions.

There is too much demand for young professionals for films, ads, media houses of news channels, TV serials (Sit-coms) if you have the talent, skills and dream to do something big why not try film making course you may not be an actor but you will get the equal respect in the industry and feel the sense of achievement.

The audience may not recognize you. They may only recognize the actors, the directors and some extent the producers. But the only thing that matters is the final product. The audiences are lease bothered with your hard work and dedication goes on to the film making process. Just feel when someone criticizes a film like we all did to Aurang's "No Smoking” and RGV's Sholay remake "Aag". No filmmaker makes films to fail but just wonder what they feel when they fail. Whatever! The outcome may be. We should only remember that old success mantra “Failures is the Pillar of Success”. Talking about failures a question arises in my mind. How many names do you know of spot boys who take care of celebrities tantrums, bring water, hold there umbrella in the hot sun. Answer to the question is none. Yes! I know one of you knows the answer. But you must be from a production unit or you are a star. Good for you. But the truth is none of the junior actor’s, spot boys, drivers, technicians and others are house hold names. But still they are the back bone of a film industry.

Please do read my articles which I wrote for my college magazine.
Utsab Bandopadhyay © 2010 

Monday, February 16, 2009

Lalu Prasad Yadav Presenting The Indain Railway Budget 2008


Lalu Prasad Yadav (Devanāgarī: लालू प्रसा यादव) is an Indian politician from Bihar. He is currently the Minister of Railways in the ruling United Progressive Alliance (UPA) government and the president of the political party, Rashtriya Janata Dal.



He is the real politician. Shrewd and cool. He traveled along with the Engine Driver in many of the Indian Trains without anyone knowing about it when he was the railway minister. During these trips, what ever he had noticed were jotted down. The missing rail attendants or unmanned gates or whatever lapse, he issued show cause notices to the station master or the officer in charge and got the system working. He made the Indian railways profitable without a single rupee increase in fares is incredible!!

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