One problem with reading news online today is that browsing can be really slow. A media-rich page loads dozens of files and can take as much as 10 seconds to load over broadband, which can be frustrating. What we need instead is a way to flip through articles really fast without unnatural delays, just as we can in print. The flow should feel seamless and let you rapidly flip forward to the content you like, without the constant wait for things to load. Imagine taking 10 seconds to turn the page of a print magazine!
Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a
print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized.
To build Google Fast Flip,Google partnered with three dozen top publishers, including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek. These partners will share the revenue earned from contextually relevant ads. This gives publishers an opportunity to introduce new readers to their content. It also tests our theory that being able to read articles faster means people will read more of them, driving more ad revenue to publishers.
The publishing industry faces many challenges today, and there is no magic bullet. Google believes that encouraging readers to read more news is a necessary part of the solution. Fast Flip could be one way to help, and its looking to find other ways to help as well in the near future.
Google Fast Flip, accessible at fastflip.googlelabs.com
The publishing industry faces many challenges today, and there is no magic bullet. Google believes that encouraging readers to read more news is a necessary part of the solution. Fast Flip could be one way to help, and its looking to find other ways to help as well in the near future.
Google Fast Flip, accessible at fastflip.googlelabs.com
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Do you think this is the end of traditional print media?
1 comment:
Thanks buddy...just what i was expecting from google labs!
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