Saturday, May 2, 2020

Democracy on screen


Nowadays, movies and shows have become more metadata driven. It has replaced decision making from hands of few studio executives, agents, powerful reps, hedge fund managers and brands even independent studios which was based on genre, marketing data of what worked.

The meta data has given the studios a look into user data for emotion graph and devices to give user a better cinematic experience at home and cinema with survey forms.

A good story, always has it’s merits but audience is the decider. What's good on screen and sounds good with the moving images.

The star system is still seems to prosper. Times are slowly changing, who knows what post Covid19 will be like? Since people are now watching alternate cinema around the world. The tastes are changing. It's democracy on screen. You can watch movies in studio quality at your preferred time of day and night.

The biggest blockbusters are releasing in theaters but most of the content is being sold on streaming service. The films cans of movies, documentaries in some vault is now getting digital release.

There were only few handful streaming services but since the numbers are increasing the streaming service or Over the top, "OTT" platforms have become the new cable providers around the world with internet connectivity. 

The OTT's are now the studios, distributors and exhibitors of content. Revenue earned by subscriptions. There is also community driven models where creators are given small cut of the pie if the creators qualify for partners program criteria.

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